Dear Friends – It is with a heavy heart that I offer my condolences to the entire McLuhan family to his wife Sabrina, his children Andrew, Emily and Anna and to his siblings Teri, Elizabeth, Stephanie, Mary and Michael. Eric will be missed by them as well as the entire Media Ecology community, Eric’s  extended family. Eric has been an inspiration to all of us for preserving the legacy of his father, Marshall, and for breaking new ground with his many insights as he expanded the corpus of the media ecology cannon, particularly the way in which he enriched the field with the expansion of the Laws of the Media and the notion of formal cause. I personally will miss my interactions with my friend, miss his interpretations, his insights, his kindness, his gentleness and his humour. Rest in peace Eric and thank you for enriching our lives – Bob Logan
Robert K. Logan
Prof. Emeritus – Physics – U. of Toronto
Fellow University of St. Michael’s College
Chief Scientist – sLab at OCAD

With some delay, posting below a message with Eric’s last written words grace a Alex Kuskis’, PhD listserv

NOTE To restore Eric McLuhan’s online guestbook with a donation, go to: https://www.legacy.com/guestbooks/thestar/eric-marshall-mcluhan-thomas-sponsor-guestbook/189085044?
Date: Tue, Jun 5, 2018 at 12:30 AM
Subject: Andrew Mcluhan 2 June 2018 On Eric McLuhan’s ‘Media Ecology in the 21st Century

[Eric McLuhan’s last speech, ‘Media Ecology in the 21st Century,’ was delivered at El Nogal in Bogotá, Colombia, on May 17th 2018. He died, suddenly, the following afternoon. The following remarks were written to introduce that speech when it’s published along with the speeches which Lance Strate and Sergio Roncallo-Dow gave that evening.]

ME21 — Introduction

Asked to travel to Bogotá, Colombia, to give an opening address at the Universidad de la Sabana’s launch of their doctorate program in communication, Eric McLuhan used the opportunity to make some comments regarding what he felt needed immediate (and overdue) attention in the area of media ecology, and to offer some advice to people wading into that field of study. He felt that those just starting out, especially as they are in Colombia, removed from what now constitutes a tradition in North America, have a great opportunity to make a fresh start; to avoid some of the pitfalls and mistakes; to begin again.

Eric McLuhan was there when the idea of media ecology was born. Indeed, he maintained that he came up with the term while in New York City in 1967–68 helping his father Marshall McLuhan as he taught at Fordham, and that Neil Postman “ran with it.”

In the McLuhan school of media ecology, it is not simply an area of study, but an area of action, and this is what Eric wanted to get across in his speech. We have to be more than observers, we have to be agents of change. It’s been more than 50 years. Enough talk, time to act.

This activist stance, taken seriously — as it is meant to be taken — is not popular. It’s radical. It requires great changes in various cultures’ attitudes and habits, and it means significant reduction of profits for technology companies and their shareholders. That is some of what we’re up against.

In a letter dated May 6, 1969, Marshall McLuhan wrote to Jacques Maritain:

“There is a deep-seated repugnance in the human breast against understanding the processes in which we are involved. Such understanding involves far too much responsibility for our actions. … Since we are doing these things to ourselves, there is no earthly reason for submitting to them unconsciously or irrationally.”[1]
My father was becoming bold in his statements. A devout and life-long Catholic, he was more willing to speak in public about his faith, especially as it related to his work. He had, in the last year or two since the publication of The Sensus Communis, Synesthesia and the Soul (BPS Books, 2015) spoken publicly a few times about his ideas for a ‘Catholic theory of communication,’ particularly when we traveled to Saskatoon where he gave the Keenan lecture at St. Thomas More College, University of Saskatoon, in November 2017.[2]
I had been traveling with my father for the last ten years or so. Because of his at-times fragile health, he needed someone with him who could assist in an emergency. It was during these trips that I began to get interested in ‘the family business,’ as it were. Hearing him talk, and in our own conversations during travel, I began to get an understanding of what it was all about. Understanding is addictive. My interest was cemented when I spent almost two years documenting and inventorying Marshall McLuhan’s personal library prior to its relocation to the Fisher Rare Book Library at the University of Toronto.[3]

Because of Eric’s advancing age and increasing difficulty with travel — he was 76 years old, and I had started to wheel him through airports in a wheelchair because he couldn’t walk very long distances — we had decided he would retire from traveling to speak in 2018. We had already committed to two engagements this year, Colombia and Germany[4], and decided to keep them.

In the tragedy and shock of my father’s death On Friday, May 18th while we were in Colombia, there was a surprising amount of beauty.

As Marshall tended to teach at Catholic institutions, so my father seemed to get invited to speak at Catholic institutions. Our last three trips were to St. Mary’s College in California (Keynote address to the Media Ecology Association’s annual conference), St. Thomas More College in Saskatoon (The 29th Michael Keenan Memorial Lecture), and La Universidad de la Sabana in Chia just outside of Bogotá, Colombia.

Eric took the opportunity to pray in the university’s two chapels, and had been remarking on an abundance of roses, a sign he related to St. Theresa de Lisieux, who he had a particular fondness for.
It is a comfort to his family that Eric died while in the bosom of his faith; practising it with his characteristic devotion, feeling its real presence around him.

It is fitting that his last public address would be about looking forward to media ecology in the 21st century, entreating us to be bold, have courage, blaze new trails.

He went out with style, and grace.

I will miss his presence, his wit, his obsession with all forms of puns, his humour. I will miss his instruction, his patience in answering my every question with their often-obvious answers. The world is poorer for the loss of his knowledge and skill. I will wish I paid closer attention. I will have to be content with what I was able to learn, and trust that it prepared me to go forward. I will treasure it all as well, and I am glad he left behind much on the record, for us all.

‘Media Ecology in the 21st Century’ is more than a wonderful speech; it is a map, a way forward.

The short and emotionally charged conclusion to the speech was written by hand while Eric waited to go on stage. He urges us to be bold, dares us to be radical, fortifies us with courage.

Let’s go — there’s little time to waste.

Andrew McLuhan
June 2, 2018.
[1] The Medium and the Light: Reflections on Religion, edited by Eric McLuhan and Jacek Szklarek (Stoddart, 1999)
[2] Eric McLuhan’s lecture ‘Catholicism and Communication: The Sensus Communis, Synesthesia and the Soul’ was recorded and is available on The McLuhan Institute’s YouTube channel.
[3] Marshall McLuhan’s library has recently been added to UNESCO’s Memory of the World registry.
[4] Our last trip together was to be in Germany this November (2018) at the Munster School of Design. A conference loosely organized around the 30th anniversary of the publication of Laws of Media: The New Science.

so, i came across a new design of the Golden Rule poster by Scarborough Missions

Huffington Post’s Lee Moran article HERE

Woman Pulls Hilarious Plant-Watering Prank On Husband Years After Her Death

“It would have tickled her so much to know that he’s actually done it.”


Isn’t this LOVELY SNOWY WINTER a reason to CELEBRATE?!

Toronto hardly got any snow last winter, and half-way through this winter, we’ve only had reason to minimally shovel a couple of times.

THANKS for posting, Bucket List Publications 🙂

I’ll never tire of beach vacations, but it’s always good to shake it up a bit and Mont Tremblant offers a multitude of winter bucket list activities for the entire family. We recently spend four days in Mont Tremblant discovering the best winter activities available and I quickly understood why people choose ski vacations. Mont Tremblant, […]

via Winter in Mont Tremblant — Bucket List Publications

more later… 🙂

united by gold bound to her distant fingers bored until broken more art? http://www.artofkundalini.com

via the vow — Silver Poetry

Directed by Victoria Lean, currently graduate student at York University, the movie, to my knowledge, last screened at Ryerson University on Dec 6, 2017.
To set up a screening go to the movie official site

A new ethic is required — a new attitude toward discharging our responsibility for caring for ourselves and for the earth. We must recognize the earth’s limited capacity to provide for us. We must recognize its fragility. We must no longer allow it to be ravaged. This ethic must motivate a great movement, convincing reluctant leaders and reluctant governments and reluctant peoples themselves to effect the needed changes.
The scientists issuing this warning hope that our message will reach and affect people everywhere.
We need the help of many.
We require the help of the world community of scientists — natural, social, economic, political;
We require the help of the world’s business and industrial leaders;
We require the help of the world’s religious leaders; and
We require the help of the world’s peoples.
We call on all to join us in this task.

Notice that, while in 1992 the scientists issued a call to humanity for a NEW ETHIC, in enlisting help they did not list PHILOSOPHERS. The “the world’s business and industrial leaders“, the “world’s peoples” and even the “world’s religious leaders” made it into the list, in addition to the “world community of scientists — natural, social, economic, political”.

I cannot help but repeat the translation of the Heart Sutra, provided by a friend and former Buddhist monk, that i just (synchronistically) ran into in the library – between log-in breaks 🙂



long gone.


December 2018
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