Last updated: August 16, 2011


update Aug 23: TV interview (re McLuhan’s legacy) with Filomena Bomfim just before she came here for the McLuhan b.d. week celebrations in July — search for Globo ciencia on Aug. 20, 2011 Brush up your Portuguese, first :0)


OISE/UT official July 2011 events announcement


PDF-ed PowerPoint of Filomena Bomfim‘s presentation “Why Should Multi-Culturalism Be Our Business?!” coming up.

Yoni Van Den Eede‘s published article “In Between Us: On the Transparency and Opacity of Technological Mediation” (2011) served as the basis for Part II of his presentation “Zooming in on Technological Mediation: The Bi-Dichotomous Approach.”

ES post on the concept of Multi-Culture, including the connection to multiculturalism and McLuhan et al.’s book Culture Is Our Business. See also Note in section re Poster Exhibition below.



REPOSTED from Aug 4, with updates:

The event started with welcoming remarks by Dr John Portelli, CLD/TPS-OISE, University of Toronto, who had also brought graduate students and TPS visiting scholars with him. The presence of senior MLN members is also acknowledged: [alphabetically] MLN official blog publisher Dr Alex Kuskis, Gonzaga University faculty; MLN founder Dr Bob Logan, UT emeritus faculty and OCAD current faculty; Dr Bob Scott, Ryerson professor for most of his career. And certainly a hearty clap for all other participants, McLuhan-savvy or eager to learn!

TPS-OISE/UT Chair Dr Eric Bredo sent his special greetings to “Multi-Culture Is Our Business” event participants and the TPS GSA president Patty Kmiec forwarded an email paragraph of warm welcome.


Sending thanks for his July 25th talk “Zooming in on Technological Mediation: The Bi-Dichotomous Approach” to Yoni Van Den Eede, all the way to beautiful Brussels and current EU capital, where he’s organizing a McLuhan Centennial Conference, Oct. 26-28, at Vrije Universiteit Brussel. (among the invited speakers [alphabetically]: Derrick de Kerckhove, Paul Levinson, Peter-Paul Verbeek and others)


non-stereotypical Brussels image, credit to free stock photos


Also thanks for her talk “Why Should Multi-Culturalism Be Our Business?!” on July 26 to Dr Filomena Bomfim, professor of Social Communications (Journalism), University of Sao Joao, Brazil, co-editor of (in translation from Portuguese) Regional Sound: The Voices of Local People (2010), and career-long researcher within the framework of Prof. Marshall McLuhan’s theories. CV in Portuguese

McLuhan’s Coach House, UT campus, July 24, 2011.



July 26 – August 2: poster exhibition on the history of Indian cinema, early 1900s – present

Shastri (Delhi, India) – funded project. Co-sponsored through MLN by Ryerson University–credits to Dean Gerd Hauk and professor Jason Lisi.

Is Bollywood an anti-culture or just another culture… or an increasingly overpowering medium? This echoes Prof McLuhan et al.’s book Culture Is Our Business, an x-ray vision of American advertising, executed in the form of ad copies on recto pages and commentary on verso pages, interspersed with Prof. McLuhan’s inimitable wit.

Note: For any minds bent on bibliographic and historiographic accuracy, let me add what Prof. Eric McLuhan, son of Marshall McLuhan, said on an MLN panel on July 23rd. As it turns out, that book was the reason the McLuhans discontinued their partnership with McGraw-Hill. The book went to print without being proofed by the authors, some images had been switched, creating recto/verso pages discrepancies, other images had been replaced, without permission.


Poster exhibition co-curators Prof. Anjali Gera Roy , Indian Institute of Technology, Kharagpur, and film maker Suhail Abbasi are working on providing an audio recording and/or text, to enlighten the audience, even in their absence.

For the time being, you’re invited to listen to an MP3 of Prof. Roy’s conference presentation (Tea Talk on Bollywood, “Bollywood and Beyond” Festival, Stuttgart, Germany, 23 May 2011).

  • Prepare for 112 MB download wait time, reeeally turn up the volume, OR,


Library of OISE/UT, July 28, 2011

Library of OISE/UT, July 28, 2011


Last updated: August 16, 2011